Dr Tanja Schneider

Tanja Schneider

Research Affiliate

M.A., PhD

Tanja Schneider is a senior lecturer in Sociology at the University of St. Gallen, Switzerland.

Until August 2015, she was a Research Fellow in Science and Technology Studies at the Institute for Science, Innovation and Society and the Saïd Business School, University of Oxford, where she studied the emergence and social implications of neuromarketing funded through an ESRC Open Research Area (ORA) project.

Currently Tanja is also a James Martin Fellow in the Oxford Martin Programme on the Future of Food at the University of Oxford. She examines the ways in which new media shape consumer activism and food governance in Europe with members of the Oxford Food Governance Group. In addition, Tanja is a Fellow at at the Unit for Biocultural Variation and Obesity, University of Oxford.

Selected publications

Schneider, T., & Woolgar, S. (2015). Neuroscience beyond the laboratory: Neuro knowledges, technologies and markets. BioSocieties: An interdisciplinary journal for social studies of life sciences, 10(4), 389-399.      

Schneider, T., & Woolgar, S. (2015). Neuromarketing in the making: enactment and reflexive entanglement in an emerging field. BioSocieties: An interdisciplinary journal for social studies of life sciences, 10(4), 400-421.

Eli, K., McLennan, A. K., & Schneider, T. (2015). Configuring relations of care in an online consumer protection organization. In Abbots, E. J. (Eds.), Careful Eating: Bodies, Food and Care (pp. 173-193). Surrey: Ashgate. - ISBN 978-1-4724-3948-2.

Marshall, D., Hogg, M. K., Davis, T., Schneider, T., & Petersen, A. (2014). Images of motherhood: food advertising in Good Housekeeping magazine, 1950-2010. In O'Donohoe, S. (Eds.), Motherhoods, Markets and Consumption: The making of mothers in contemporary Western cultures (pp. 116-128). London: Routledge. - ISBN 978-0-415-51649-5.   

Schneider, T., & Woolgar, S. (2012). Technologies of ironic revelation: enacting consumers in neuromarkets. Consumption, Markets & Culture, 15(2), 169-189, DOI:10.1080/10253866.2012.654959.    

Lezaun, J., & Schneider, T. (2012). Endless qualifications, restless consumption: the governance of novel foods in Europe. Science as Culture, 21(3), 365-391, DOI:10.1080/09505431.2011.632764.           

Schneider, T., & Davis, T. (2010). Advertising food in Australia: Between antinomies and gastro-anomy. Consumption, Markets & Culture, 13(1), 31-41, DOI:10.1080/10253860903346740.            

Schneider, T., & Davis, T. (2010). Fostering a hunger for health: Food and the self in "The Australian Women"s Weekly". Health Sociology Review, 19(3), 285-303, DOI:10.5172/hesr.2010.19.3.285. 

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